SERVICES - kore Media

Brand positioning is an essential element of a winning branding strategy. Positioning simply refers to how your product or service is viewed in the minds of prospects and customers relative to other products or services available in your niche.

We can influence how you position the product in terms of qualities and attributes. That is, by properly positioning your product relative to your competitors in the minds of your customers, you will have much more control over how your brand is perceived in the marketplace. You will then effectively have a guide or map for how to execute your branding strategy.

Strategy is all about brand positioning. We'll identify the key elements of your corporate or product brand and develop a branding action plan to implement it.

We begin with the process that delivers a clear and measurable competitive advantage over your competitors. This action builds a stronger value relationship with your customers. The end result is stronger brand awareness, increased brand power, and lasting brand equity.

So whether you're building a new brand or enhancing an existing one, we will maximize the value-relationship between corporate profitability and the perception of your brand.

Ad Films production & Creative

With our professional skills in Creative and Production along with twenty years of experience, we have till date created and produced hundreds of advt commercials/films which are spearheaded to reach your target audience and deliver at ease.

We build your brand in the mind of your customers using a human touch and a creativity aspect which gets engraved in their hearts.

We also expertise in Corporate Films that interprets the complete essence of your corporate image and future plans. In the whole process of production we take care of your aim and objective, kind of audience, business nature and the content.

Kore Media uses its vast experience in media planning to define and select the appropriate media channels to achieve our clients' business objectives, overall marketing and communications goals.. We believe there is a true science to evaluating and planning the most efficient media campaigns for our clients.

This comprehensive process uses online and offline research tools and methodologies to understand consumer habits and motivations, and to evaluate the competition. We use historical and mined data on Demographics, psychographics, and media to build a strategic calendar of advertising.

This attention to our clients' bottom line leads to ongoing optimization of the overall media plan and continued sales growth for our clients.

Strategic plans are devised using a thorough analytical approach to determine your corporate identity and brand/product positioning goals. Our plan will also list tactics for achieving these goals. Our experienced strategic planners will study industry specifics to discover your target audience and the services, products and benefits that appeal to that audience. Your current position in the marketplace will be analyzed along with a practical goal or objective as to what can realistically be achieved. Finally a marketing plan will be arranged, outlining the parameters and steps that should be implemented in order to best achieve that goal or objective.

Our copywriters will write a strategic positioning and messaging analysis outlining the tactics we have developed along with the reasons for our plan and the parameters that must be established to best achieve its objectives. This analysis will serve as the framework for everything we create throughout the production process

Television Advertisements Watching television is still the India's No. 1 leisure activity and is seen as the most enjoyed activity above and beyond all other media.

At Kore Media, we plan strategically and buy efficiently. But we also try to think a bit more creatively than just buying spots; we consider branded content, ad-funded programming and live TV events on behalf of our clients.

Theatre Advertisements Research shows that cinemagoers are trend-setters and opinion-formers, preferring to experience films on the big screen rather than waiting to watch them on DVD or television.

For brands with smaller budgets cinema advertising is still an option. We can arrange to produce and release Cinema Slide and "Quickys" One minute theatre ad film in chosen theatres for our target audience. With the supremacy in picture quality and audio quality it will have a greater impact.

Radio Advertisements Radio enables us to target different types of audiences, and you benefit from the flexibility of focusing in key market areas and talking to specific demographics.

Kore Media takes a proactive approach to planning by considering all available advertising formats - not just high frequency spots, such as sponsorships, promotions and competitions, which are great for lead generation.

Out door Advertisements Outdoor Advertising provides broad coverage and targeted market reach. It is the most visible media exposed to everyone who goes outside of the home to work, school, shop or play. The continuous presence of Outdoor Advertising produces frequency levels unmatched by any other medium. Not only can you reach mass audiences with Outdoor Advertising, but it also allows for targeting specific communities, ethnic groups, ages, income levels, etc.

Kore Media's creative department boasts talented conceptual thinkers and experienced graphic designers whose range of skill sets cover everything from logo design through to totally integrate advertising campaign development.

Our creative team works closely with account teams to help develop and define the marketing brief. They ensure that the tone, style, look and feel of every piece of communication created has maximum impact. Whether it's heightened brand awareness or a direct response you're looking for, we can design a unique and imaginative solution.

Areas covered include:-

• Creative and innovative advertisement campaign and promotions
• Creative scripts for advertisement films
• Brand Development
• Corporate ID and Logo Design through to developing fully branded stationery items
• POS (Point-of-sale) and POP (Point-of-purchase) design and implementation
• Literature design, from leaflets to holiday brochures to reports and accounts.

Many businesses generate revenue and raise awareness through promotional marketing events such as trade shows and fund raisers. Our team is highly experienced in organizing and planning these events. We will conceive, develop and produce everything you need to promote an event from high-quality brochures to tickets and posters.

Public Relations are the practice of managing the communication between an organization and its publics. We understand that an organization's reputation, profitability, and its continued existence can depend on the degree to which its targeted public supports its goals and policies. We serve as advocates for clients seeking to build and maintain positive relationships with the public.